Pocket Camp had a soft-launch in Australia, which also happened for Pokemon Go. The release in smaller countries is just a trial run to test the product before launching in a bigger market.
Pocket Camp is going to be free on iOS and Android. It will feature microtransactions, which are "Leaf Tickets" to speed up your progress. They will also be acquired through gameplay.
It will have regular content updates and "seasonal events" which will have exclusive furniture and outfits for a certain amount of time.
Written by Quinten Hoffman, the mind behind Break in Reality. You can find him here.